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Brand Offering

Gas / Diesel


Shell – Let’s Go
The power of Shell for retailers may be realized in Shell’s enormous success as a global retailer. The Shell Pectin is recognizable worldwide! Because of Shell Oil Companies global brand presence, retailers can capitalize on a recognizable success strategy for growth and increased sales. Shell ranks either number one or number two in market share in the United States. Because of its market share, Shell has been a successful international hypermarket competitor.
Best Credit Card Rebates
The Shell MasterCard from Citi Cards has the best rebate program industry wide. The rebate on Shell gasoline purchases is 5%. In today’s marketplace, 5% equates to over thirteen cents per gallon discount! The card also offers a 1% rebate to the consumer on all other purchases. There are no credit card transaction fees for transactions at Shell branded retail outlets. All this adds up to dollars in your pocket and a much more loyal customer base, especially in a marketplace where gasoline prices are increasing and margins declining.
Fuels and Lubricants
Shell’s fuel slate includes one of the most exciting products on the market today, V-Power. V-Power is Shell’s premium gasoline and touts one of the highest premium ratios in the industry. As part of its strategy, Shell has spent millions of dollars developing and advertising its V-Power product. Shell retailers have benefited from its increased premium sales and the brand loyalty that has grown with it.



Marathon – Fueling the American Spirit
Since 1887 Marathon Oil Corporation has been an established American company. Founded under the leadership of Henry M. Ernst in Northwest Ohio, the country’s leading center of crude production, “The Ohio” as it was then known becomes the largest oil producer in the state. Today Marathon is an integrated energy company helping to meeting the worlds energy needs. Headquartered in Houston, Texas Marathon is a pacesetter in the global energy industry. Because of its position, Marathon can offer unprecedented programs to help the petroleum retailer “Fuel the American Spirit.”
Reliable Supply
Marathon’s refining capacity continues to grow exponentially. Marathon has extensive refining, marketing and transportation operations concentrated primarily in the Midwest, Upper Great Plains and Southeastern regions of the U.S. Marathon ranks as the fifth-largest crude oil refiner in the U.S. and the largest in the Midwest. Because of its unique position, they provide reliable supply, support and service.
Distinctive Fuels
Marathon features STP Additives in all its grades of gasoline. As the most recognized gasoline additive in America, STP delivers more than double the minimum EPA required dose of detergent. The STP Additive differentiates Marathon from all others.
Strong Payment Card Programs
Marathon offers the most competitive payment card programs in the industry. Its co-brand Marathon Chase Platinum MasterCard leads the industry with a 5% rebate on all Marathon purchases and NO PROCESSING FEE!!! To bolster this, Marathon offers after rebate signage to drive sales higher.



Gulf – Life… One mile at a time.
With a company history as rich as the orange color in its logo, what would become Gulf Oil Company began its journey in 1901 in Spindletop, TX. It was a time when coal was the leading source of energy in the United States. Gulf, however, saw the mechanization of the nation coming and began developing its own gasoline. Gulf played a major role in keeping up with the technology advances in the automobile industry, and to this day Gulf is fueling vehicles in the eastern United States through over 24,000 branded retail locations.
Looking for more out of a brands’ image than just canopy graphics and a sign? Gulf offers an exterior image package called Gulf Express which includes graphics and lighting for the building. But it doesn’t stop there, inside the store Gulf offers their Gulf Sunrise signage. This includes banners and decals for cooler doors and windows through out the store. The customer is continually reminded where they are, and where they will come back for a pleasant shopping experience.
Company Direction
Gulf Oil already has one of the most recognizable brands in the industry. With their strong following in the Northeast United States and growth into the south in recent years, Gulf is slated to have one of the largest networks of branded retailers in the country. What’s more, are their plans to grow their network of branded and unbranded terminals through acquisitions and exchanges.


Oils / Lubricants


Smitty’s – We are made of muscle

Smitty’s Supply, Inc. is now one of the leading manufacturers in the world of lubricants and related products, delivering products of the highest quality at the most competitive pricing.

Commercial & Industrial

Smitty’s Supply, Inc. is your source for high- quality, extreme performance industrial & commercial lubricating fluids. No matter what the demand you can count on Smitty’s Supply, Inc. to have the right product to do the job. Smitty’s Supply, Inc. is on the leading edge with High Performance Heavy Duty Diesel Engine Oils, Industrial Lubricants, and High Performance Greases.

Automotive Markets

Smitty’s Supply, Inc. offers a full and complete line of passenger car motor oils and lubricants. Smitty’s motor oils meet and exceed all the requirements of all major car manufacturers and are ideal for today’s engines even under the toughest conditions. Smitty’s Supply, Inc. premium quality motor oils are licensed by API and ILSAC.

The Smitty’s Supply, Inc. product line includes not just a complete line of automotive lubricants. We also manufacture brake fluid, power steering fluid, gear oils and antifreeze.


Fuel Additives

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Biobor – The Worldwide Standard Since 1965

Biobor EB – Ethanol Treatment for Gasoline

Formulated to prevent the negative effects of ethanol blended gasoline in the marine environment. Technology proven in our aviation additives allows EB to delay phase separation in fuel tanks while controlling moisture and preventing corrosion for complete engine protection. Engine efficiency and performance is increased while detergents remove carbon deposits and varnishes, resulting in an overall better running, cleaner engine. Plus adds lubricity to vital engine parts. Biobor EB also stabilizes gasoline for 18 months. 1 ounce treats 15 gallons. Exact-measure, “EZ-squeeze” bottle ensure that you dispense the correct amount.

Biobor JF- Diesel Biocide and Lubricity Additive

Used by commercial airlines since 1965 and recommended by name by major diesel engine manufacturers worldwide, Biobor JF will kill existing algae and bacteria growth in contaminated tanks plus keep fuel microbe free with continuous use. Works equally well in the fuel and water phases for a more effective kill. Regular use will dramatically reduce fuel filter plugging/usage and fuel system corrosion. Biobor JF also adds lubricity back to ULSD exceeding ASTM standards, protecting injectors and fuel pumps. Remarkable treat rate of 1 oz treats 80 gallons.

Biobor MD – Marine Diesel Additive

The most comprehensive additive available for your diesel engine, Biobor MD will provide maximum efficiency and protection while on the water and completely protect your fuel during storage. Cetane is raised by up to 6 numbers which along with combustion improvers results in more complete combustion, better fuel economy and reduces soot deposits up to 94% that stain gelcoat surfaces. Additional benefits include detergents that clean injectors, added lubricity protects pumps and injection systems and corrosion inhibitors. Biobor MD also stabilizes diesel fuel for storage, controls water and anti-gelling properties that protect fuel during winter operation and storage. Two ounces treats 15 gallons. Exact-measure, “EZ-pour” bottle ensures that you dispense the correct amount.